•Developing Sales & Marketing Plans
•Local Market Assessments
•Participation in Regional and National Trade Shows
•Sales and Marketing Training
Cambridge Hospitality’s hotel sales & marketing training services offer proven strategies for managing e-commerce, hotel revenue streams, and sales processes to increase online traffic and hotel sales. Our dedicated hotel sales and marketing team increases hotel profitability through individualized training programs and sales strategies shown to increase Top Line Revenues. While each Brand is responsible for driving marketing efforts, Cambridge Hospitality actively participates as full Brand partners. We invest in sales and marketing initiatives that unleash the full communication power of both interactive and traditional sales and marketing tools. Together with important online selling resources, industry reports, and a state-of-the-art sales data management system, we take full advantage of data mining to target, create, measure, and track our sales and marketing communications.
Our Sales Team is passionate about helping hotels achieve their sales and marketing goals, using combined purchasing power to lower the cost of sales. Our hotel sales managers and directors come to the table with many years of experience in the hotel industry, enhancing hotel marketing efforts with their valuable insights and training. Our expert hotel sales and marketing professionals meet with corporate travel managers, leading tour companies and sports travel management organizations regularly, funneling traffic to our hotel properties around the country. We take full advantage of innovative social marketing strategies via social media sites like Facebook, Instagram, Pinterest, Twitter and YouTube.
Building the complete character of the property and achieving recognition of the product requires a unique approach for each individual property and we recognize this. Our team will promote your property to the Feeder Markets suited for your individual hotel. We put an emphasis on building walls around your Client to retain and grow existing account production. To develop additional room nights, our team leverages our relationships with Market Managers with the major OTA’s to maximize revenues and develop the full potential of the hotel asset. Our experience with leading tour operators opens your property to incremental revenues during shoulder and non-demand periods through exposure at Trade Shows where key decision-makers attend.